The Whaling City Festival takes place every July at Buttonwood Park in Historic New Bedford, Massachusetts. For decades, this festival has been attracting over 100,000 people, every year, from all over the east coast. The abstract form, in the center of the logo, creates a vision of waves for an ode to the legendary fishing industry that New Bedford has. The sun rays vibrate and give you the feeling of Summer and warmth which has always been associated with this festival. The bright color scheme matches that of Summer fun. I chose Futura for the typeface because it goes smoothly with the sharp and pointed strokes of the logo.