Urban Renewal (2012)
Poster Series collaboration with James Minior.
Type
Our starting points use Akzidenz-Grotesk, a sans-serif typeface. Its origins and story trace back to mid-century Swiss typography. It is also commonly read and seen as the international typographic voice within city environments—frequently applied in public navigation signage systems.
Image
These photographs were taken in the New Bedford and Dartmouth Massachusetts area, with considerations of how the content relates to the initially received descriptors, and what, as well as how much, surface area would be highlighted in color. The contrast of the posters’ photographs were intensified to increase visual tension on the page, and to maintain a consistent visual system.
Color
The color relates to concepts in sustainability—a common thread of the lectures. We chose an intense Pantone color that pops off the paper, and cannot go unnoticed beside other posters.
(Source: brandonfreitas.com )
"Design is how you treat your customers. If you treat them well from an environmental, emotional, and aesthetic standpoint, you’re probably doing good design."
— Yves Béhar
HIV Awareness – PharmaHealth (2012)
Creativity Within (2012)
This book was crafted entirely by hand. The imagery and content was made from monotype prints. The type was transferred onto this concertina style book by the use of a press. The concept is that of a self-reflective one. The outside portrays a structured, well balanced and simplified form while the inside is an unexpected and vivid journey, containing high energey, expressive color and abstract form. Both sides collate by the use of the three basic geometric shapes.
(Source: brandonfreitas.com)
I have worked with PharmaHealth Pharmacy, located in the Southeastern Massachusetts, to produce awareness posters for mental disorders. In the near future, we will be working together again to create awareness ads for even more illnesses.
Photo Credit: James Minior
Mindful Design – Awareness Posters (2012)
I worked closely with Compeer (an award-winning volunteer service who help individuals suffering from mental disorders) at the University of Massachusetts Dartmouth, to create posters that contain startling facts, in order to gain awareness, and make the public realize how common these disorders actually are and ultimately end the stigma associated with them.
(Source: brandonfreitas.com)
"Designers are meant to be loved, not to be understood."
— Fabien Barral
Mindful Design – Packaging (2012)
I designed pharmaceutical packaging for treating mental, mood, and personality disorders. The idea was to design conceptual labels based on the notion that mental illnesses are so common that a pill bottle primarily used for vitamins, could be used as an alternative to the typical prescription bottles.
(Source: brandonfreitas.com)
Mindful Design – Icons (2012)
The purpose of this project is to reduce the stigma associated with having a mental, mood, or personality disorder. This project began with designing icons that best represent the characteristics of Major Depressive Disorder (Depression), Bipolar I Disorder, Schizophrenia: Paranoid Type, and Schizoid Personality Disorder. The icons offer a visual configuration instead of just a long name with negative connotations.
(Source: brandonfreitas.com)
